FASHIONMAG.COM - new shops and new markets

Read the article on FashionMag

Nathalie Chaize multiplies the news. The eponymous brand of designer and her husband, Yves Casile is currently on all fronts: its own boutiques, online shop, export development ... Having sold in 2011 two of his shops in Paris rue Saint Honoré and Bordeaux, the ladies' brand premium has already opened two branches and is preparing the third. The objective was to change the face of the distribution of Paris Nathalie Chaize is done with the open shop at 59 rue Bonaparte (VI) in mid-2011 (50 m²), followed closely by another unit more welcoming shop and showroom at 10 rue du Jour (I) of 135 m² cumulative. 

Finally, 2012 will see the opening of the shop since the eighth compromise has already been signed to a surface street Gustave Courbet in the sixteenth arrondissement. The new area of ​​fifty square meters should be born in a few months. Other work: this time in Lyon, in the biggest shop Nathalie Chaize which will be renovated by the end of February to provide a new framework to collections "woman-woman" for elegant active. The mark, in a phase of growth, Yves Casile dixit, managing director and partner, do not stop there and look to other parts of the capital can offer good visibility also, as the Marais. 

Nathalie Chaize however, is not only turned to Paris and France, it structure its commercial service exports which found a charge for 6 months. Simone Keller, previously engaged in Catherine André, now the world quadrille Nathalie Chaize. It is present in numerous exhibitions in Japan, Milan, Madrid and Moscow recently. 

In late 2011, Nathalie Chaize also opened its online sales site, but in a particular spirit."If we push the retail, it only represents 30% of sales (4 million euros, ed.) We decided to combine our online store to retailers," said Yves Casile . Thus, retailers who will create a link to the site Nathalie Chaize get a commission, as local agents. Subsequently, the client will remain registered as their own. 

"We know what we need to retailers, said Yves Casile. The challenge for us now, it is to control the distribution channels that multiply. We try to create the link and make a coherent whole", he concludes.

By Anaïs Lerévérend